At the SD forum event last night, Robin mentioned an article by Chris Anderson of Wired called, The Long Tail from Issue 12.10 - October 2004. The gist of the article was that online vendors can make as much money, if not more, from the products that sell one or two a month. Most of us are conditioned to just focus on the "Hits" and see the "Losers" as having no value. It helps explain why CD Baby and other little guys seem to do so well. Chris does a nice job of turning this concept on it's head. In the article, Chris gets down to specifics on several sample sites.