Finally, after over a month past the original opening date, it's open. Friday, 10-3-8, was the first time I could make it. So I went to the side of the mall with Max's Opera Cafe and Schaub's Meat, Fish, & Poultry, where Long Life Noodle Company & Jook Joint used to be. (I used to like their lemon chicken with pickled water chestnuts and ginger drink but I'd rather have the Sprinkles.) I thought all of the Grand Opening hoopla would have died down by now but nope, there's a line out front. Reaching from the Sprinkles Cupcakes front door to Bang & Olufsen next door. I should count myself lucky. The Bang & Olufsen sales guy said that on weekends, the line reaches to Oilily, next to Brooks Brothers.
After all the build up and waiting in line, I was seriously hoping the cupcakes would live up to the hype. I'm relieved to say that as far as I'm concerned, the cupcakes are as wonderful as advertised. No plasticy, chemically tasting Safeway cupcakes here. In fact, the cakes tasted lightly of cornbread to me. This is a good thing.
The flavors are distinct. The coconut lemon tastes of both coconut and lemon. Usually a sign of high quality ingredients. The flat square chocolate sprinkles on the chocolate cupcakes actually melt when they land on your hand. I'm guessing high chocolate liquor content. When I got home, the cupcakes were divine. Even the next day, the cakes were still yummy.
All in all, I'm glad I got to try Sprinkles Cupcakes. I will probably go back soon if a holiday party or some other special occasion comes up. Or if I want to try another flavor. Unfortunately, I didn't find out about the flavor schedule (a guide to what flavors are available on which days) until afterwards. Now I can time my future trips better.
Damn there's a line at 6 pm on a Friday afternoon! The crowd looks to be half teeny boppers and college kids (lotsa disposable income) and half adults and families.
Watching people getting served and eating at the counter while waiting in line about 30 minutes.
First look at THE Cupcakes when you finally get into the door.
Unfortunately, the store is too dim and writing is too small to read the menus. So you have to read the pegs on the cupcake boards or ask the workers what's what.
Inside the countertop by the front window are these little cupcake pillows. Cute part of the Sprinkles Cupcake ambiance.
More miscellaneous stuff to buy. So you can take home part of the Sprinkles Cupcake experience.
Funny looking wooden sporks to eat cupcakes. Ah, sporks, the universally inappropriate eating utensil, aka, foon. Neither adequate as a spoon or fork.