There are 3 very cool things about this set up
- The site looks like a virtual Times Square at Night
- He was smart enough to do a press release when he reached $1000 instead of just keeping the bragging rights to himself
- Alex is getting job offers and attention from investors, even though he's the equivalent to a first term college freshman.
Here's the gist of the Reuters article from Yahoo! News. I left out the snotty comments because there's no point in having them in. I'm interested in the young man's story, not how cute the writer thinks he is.
Cash pours in for UK student with Web idea
By Peter Graff
Thu Dec 29,11:04 AM ET
Alex Tew, a 21-year-old student from a small town in England, earned a cool million dollars in four months on the Internet.
Selling porn? Dealing prescription drugs? Nope. All he sells are pixels, the tiny dots on the screen that appear when you call up his home page.
He had the brainstorm for his million dollar home page, called, logically enough, www.milliondollarhomepage.com, while lying in bed thinking out how he would pay for university.
The idea: turn his home page into a billboard made up of a million dots, and sell them for a dollar a dot to anyone who wants to put up their logo. A 10 by 10 dot square, roughly the size of a letter of type, costs $100.
He sold a few to his brothers and some friends, and when he had made $1,000, he issued a press release.
That was picked up by the news media, spread around the Internet, and soon advertisers for everything from dating sites to casinos to real estate agents to The Times of London were putting up real cash for pixels, with links to their own sites.
So far they have bought up 911,800 pixels. Tew's home page now looks like an online Times Square, festooned with a multi-colored confetti of ads.
"All the money's kind of sitting in a bank account," Tew told Reuters from his home in Wiltshire, southwest England. "I've treated myself to a car. I've only just passed my driving test so I've bought myself a little black mini."
The site features testimonials from advertisers, some of whom bought spots as a lark, only to discover that they were receiving actual valuable Web hits for a fraction of the cost of traditional Internet advertising.
Meanwhile Tew has had to juggle running the site with his first term at university, where he is studying business.
"It's been quite a difficulty trying to balance going to lectures and doing the site," he said.
But he may not have to study for long. Job offers have been coming in from Internet companies impressed by a young man who managed to figure out an original way to make money online.
"I didn't expect it to happen like that," Tew said. "To have the job offers and approaches from investors -- the whole thing is kind of surreal. I'm still in a state of disbelief."
Alex Tew with Million Dollar Homepage in September 2005. Courtesy of David Burn's article Pixel Pusher Rakes It In. Of course the copiers and bandwagon jumpers have already started.