and whose website begins people of earth... in several terrestrial languages. I haven't read the book yet, but checking out the Amazon review and the website, I definitely have to check it out. The writers take the view that mass communications is transitioning from the model of a few corporations controlling most channels to communications via Web sites and message boards, and in e-mail and chat rooms.I think their point of view dovetails nicely with the message of The Long Tail (see below). Although most people think the majority of mass communication are through big boys* [General Electric, Time Warner, Walt Disney, Viacom and Rupert Murdock's News Corporation], the amount of intercommunication between people through the other avenues actually exceeds what these companies can spew out.
*Source: National Organization for Women Foundation Digital TV Project: Who Controls the Media
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